Having a retail shop that appears tidy, fresh and inviting is important for attracting customers and making sales, but what is much more important is your layout. Various researches have demonstrated that the layout of a retail store from product displays to the flow of counters and aisles, all influence the behavior of your clients.
When clients feel cramped or inconvenienced by the layout of a store they are less prone to end up with sale. However, if clients feel welcomed and realise navigating the shop a breeze, they are much likely to make a purchase.
The placement of goods in your retail shop has a lot to do with visual appeals but also psychology.
There are certain proven psychological factors that can influence a client's decision and knowing this can help when it comes to planning your fit out.
Here are a few of the best suggestions and techniques to keep in mind when planning your retail shop fit out.
Choose a store layout that suits your service:
the grid layout is the most popular when it comes to retail shop design,
but does this really suit your company? You may also want to look at a circuit layout or a free flow layout. What you choose depends on your company and the overall experience which you wish customers to have when they enter your store. Put your most important merchandise to the right of the entry: in another study it was found that clients most often turn to the right when they go into a shop. To use this to your benefit, put your most focus grabbing or significant merchandise to the right of the passageway and at eye level.
Create an intention grabbing store display: designing an eye-catching shop display is important for attracting focus. The ideal place to do this is in the window of your shop. Use this space to create a display which showcases your products and your creative thinking.
Minimise the use of counters: counters create a barrier between the customers and the staff. Psychologically, this can make clients feel held back from approaching staff and from making a purchase. Have adequate passage space: if clients have to squeeze through tight aisles or feel cramped when looking for an item, they are most likely to lose interest and stop.
Another study found that even if a client really wished an item, they would not get it if they had to squeeze past another client in order to get it. Keep better exposure: all parts of your store should be clearly visible. Stay clear of having cluttered back sections or areas of your store that are isolated from the other parts. This helps to reduce shop theft and also makes your shop feel better planned.
Create speed bumps: in order to avoid your customers passing your products without looking, create speed bumps. These are standing fixed displays or single smaller displays that make your customers to slow down and look around. These "speed bumps" can be everything from signs to special displays and even price cut bins.
By following these top tips in your mind it will not only to help you create a beautiful retail shop layout but definitely one that is also designed for making more purchases.